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Article: Packaging going waste-free

Packaging going waste-free

Packaging going waste-free

PRETTY, REUSABLE, FOREVER

We’ve never really understood beautiful packaging that becomes rubbish five minutes after you open it.

So we decided ours needed to do more.

Your TATUM now arrives in reusable canvas packaging, designed to stay with you long after your order has been unpacked.

Because if we’re going to make something, we want you to actually use it.

PACKAGING WITH A SECOND LIFE

Take it travelling. Fill it with bikinis. Makeup. Underwear. Chargers. Beach things. All the random bits that usually disappear into the bottom of your bag.

There are no rules.

The point is simply that it doesn’t go in the bin.

We wanted our packaging to feel like part of your TATUM order, not something you have to throw away to get to it.

Simple. Useful. Good looking enough to keep.

LESS THROWAWAY. MORE KEEP.

We’re a small brand, so we can make decisions differently.

We can question the things that have always been done a certain way and decide whether they still make sense for us.

Single use packaging didn’t.

Reusable packaging does.

It’s not going to solve the world’s waste problem. We’re not going to pretend it will.

But we believe lots of better decisions matter.

Make less. Waste less. Keep things longer.

And make the packaging pretty enough that you actually want to.

TATUM

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