TATUM TALES

Places We Love - Yzerfontein

A few days in Yzerfontein reminded us what real wellness actually feels like.Not structured. Not performative. Just time, space, movement, the ocean, and being fully present with people you love. T...

Clifton, Always

This time, we shot at Clifton.And honestly, we always come back here. Clifton 1 to 4 aren’t just beaches. They’re a mood. A presence. A reminder of how quietly extraordinary Cape Town really is. Th...

Places we love - Kommetjie

Places that colour us If there’s one place that feels like the real Cape coast, it’s Kommetjie.It’s got this mix of laid-back surf town energy and quiet, everyday magic that sneaks up on you. You’l...

Places we love - West Coast National Park

places that colour us First chapter: West Coast National Park. Spring flowers that don’t make sense, quiet boardwalks, and the mirror-calm lagoon at Kraalbaai. We stayed on the Nirvana houseboat — ...

Staples + monthly Limited Editions

limited on purpose Your core colours stay — always ready to restock. All summer we’re dropping a new LIMITED EDITION every month. It’s here for a month or until sell-out, then gone. We get DM's all...

Packaging going waste-free

pretty, reusable, forever We’re done with boxes that live for a day. From now on, your TATUM arrives in reusable canvas — a zip bag for 2–4 items and a mini tote for 5+. Fill it with makeup, beach ...

Slow fashion, minimal waste, scrunchies from offcuts

slow fashion, less waste We cut in small batches and keep waste close to zero. The best part is you’ll find a little surprise in your parcel — a TATUM scrunchie made from the off-cuts of your order...

The Two Business Tools That Doubled My Engagement and Revenue – Meet ManyChat and Flodesk

If you’ve been looking for ways to grow your business and engage your audience, let me introduce you to two tools that have been absolute lifesavers for me—ManyChat and Flodesk. I’ve been using Ma...

Six Game-Changing Lessons I've Learned Running My Business

Starting and running a small business has been an incredible journey filled with challenges, growth, and invaluable lessons. Reflecting on my path, here are the top lessons I’ve learned:   Start S...

Why Financial Independence Is Crucial For Women

Hey TATUM Babes! I'm thrilled to kick off this blog with a topic close to my heart—financial independence for women. As a single mother and entrepreneur, I've experienced firsthand the transformat...